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Writing · Paul Maxwell
WRITING
Essays and field notes
4 entries
Title
Category
Read
Date
First-principles pricing: a worked example
From cost-plus to value, step by step.
GROWTH
1 min
19w
July 12, 2026
What compounds in a knowledge business
Audience, assets, and trust — and how they reinforce each other.
GROWTH
1 min
23w
July 12, 2026
Positioning: from features to outcomes
People buy the after, not the how.
GROWTH
1 min
19w
July 12, 2026
Pricing knowledge products
Anchor to the outcome, not the effort — and never race to the bottom.
GROWTH
1 min
26w
July 12, 2026